Participating in the webinar, "10 Keys to Social Media Success" discussed key topics in social media tactics to employ for your client's success. Integrating your public relations campaigns into your social media is crucial. There are so many ways for you to aid a campaign with a social media element, such as creating a short video and posting it throughout various outlets, tweeting about the progress of the campaign, changing your client's default picture on Facebook to reflect the PT campaign, etc. Although this seems like common sense, title all of your videos, blog posts, etc the same of the campaign or reflecting the name of the campaign as well. By making the published social media content easy to find when typed into a search engine, you are helping to ensure its popularity and help it go viral.
The feedback aspect of social media is not only so unique to what makes it such a helpful public relations resource but should be used to your client's advantage as well. Pay attention to what users are writing and respond back to them so that they know there actually is someone paying attention to them. Similarly, use Facebook groups to find your best customers and localize your search. Think globally, act locally is the tried and true public relations motto, so do not let that fall through the cracks when your PR efforts go cyber. It is still important to target very specific locations and demographics and tailor your message accordingly.
Additionally, it is savvy social media public relations to capitalize on activity between Facebook friends and what they are up to. By finding active Facebook users appropriate for your client, you are able to track what groups they joined, which then can lead you to hundreds if not thousands of people just like that one person who was interested in your product. There are countless opportunities available to you and your client via social media, if you know how to use them correctly.
