Social media campaign videos can bring a public relations campaign to life. Taking a company and exhausting multiple media outlets with a campaign can help if its one that attracts the viewer in a unique way. For example; Old Spice launched their campaign featuring Isaiah Mustafa as the "the man your man could smell like" targeting women for a man's body wash. The concept may seem odd but Old Spice has the right idea since women hold most of the purchasing power within the typical household.
The "Old Spice Guy" campaign was funny, unique and capturing the attention of audiences all over thanks to social media. By incorporating short videos of the commercials via social media, it allowed the campaign to go viral and aid Old Spice's television component.
Not only do videos within social media campaigns engage the viewer in a different way than just reading text or looking at pictures, it also opens a gateway for responses in the same medium as well. Video responses and parodies of the Old Spice commercials were shocking in numbers, yet just as entertaining and amusing at the original as well. Individuals took it upon themselves to create video replies and posted them on YouTube, gaining even more notoriety to the campaign. Old Spice was able to post the responses and their own videos across various social media platforms, thus furthering the amount of attention their campaign was able to achieve.
The responses can be viewed here: http://www.youtube.com/watch?v=fD1WqPGn5Ag&feature=player_embedded
