Public relations was once a position that was highly regarded. A position in which one acted as an advisory to a big business's CEO is now one with a tarnished reputation, a confusing job and just an overall poor image of the field. How did this happen? It started with a break of trust. Trust is the most important aspect of any business relationship, whether it be from employer to employee, client to company or even company to their public, trust is a necessary part of the business transaction.
Well what could have happened to break this bond of trust? The public started becoming more and more aware of what is going on in the world, all thanks to social media and the current streaming of live information. Being in the know isn't always a positive thing...isn't ignorance bliss? In huge scandals involving companies, celebrities, popular organizations, etc at what price should we be kept in constant communication?
Thankfully, as a result of these scandals and this break of trust many have become aware now more than ever that public relations is necessary in times even when there is not a crisis. By keeping a positive reputation and image an entity is already reducing the damage an issue could do to them.
